“Your Roots Are Royal”
a celebration of heritage, identity, and the timeless journey of Black hair culture. This campaign traverses through history, capturing the essence of Black hair in traditional, revolutionary, modern, and futuristic contexts, emphasizing that Black hair is not just hair—it's a statement, a legacy, and an art form.
Client
3 Kings Grooming
Year
02/01/2022
ROOTS
Step back into the roots of royalty, where we echo the elegance and strength of ancient African civilizations. They embody the regal essence of Black heritage, holding grooming tools that have been passed down through generations, a symbol of pride and identity.
REVOLUTION
In homage to the courageous trailblazers, this set channels the powerful spirit of the civil rights movement. With leather jackets, pea-coats, and berets, our models evoke the iconic style of Black Panthers, standing as a testament to resilience and the relentless pursuit of equality.
RENAISSANCE
Embracing contemporary Black culture, this set showcases models in an urban setting, blending traditional attire with high-fashion elements. Suited up with a distinct Black twist, designer bags in hand, and adorned with matching scarves from 3 Kings Grooming, they reflect the evolution of Black identity in today's social and fashion landscapes.
REIMAGINED
Peering into the future, this monochrome set imagines a world where Black success and innovation shape the narrative. Our models embody a progressive vision, adorned with products that are as forward-thinking as the future they represent.
